Uniform Redesign for Hotel Reception Staff
In May 2015, the Park Hotel Tokyo renewed the uniforms of their customer facing staff: the reception desk, bell service staff, and concierges. The hotel commissioned designer Yuima Nakazato to design and create new uniforms that would allow customers to experience the hotel’s concept of Infinite time and space amid cognizant Japanese beauty.
The Park Hotel Tokyo promotes the initiative of Artist in Hotel across all its departments, aiming to allow artists to enjoy the hotel’s atmosphere in the hope that it would inspire them to create their original works. This new uniform has also been designed in the same way by Mr. Nakazato. After getting a feel for the atmosphere of the hotel, Mr. Nakazato created an original design that goes way beyond any uniforms they have used in the past.
The designer who worked to express Japan’s sense of beauty, a concept that is invisible to the eye, was Yuima Nakazato, a Japanese designer who is active all over the world.
Mr. Nakazato was in charge of costume design for the live action version of the movie “Lupin the 3rd” in 2014, and he also created the costume designs for EXILE and Lady Gaga. His costumes have been greatly acclaimed by many artists in Japan and overseas.
When commissioning him for this design work, in addition to the concept of the hotel, Mr. Nakazato was given the following three keywords to be incorporated in his designs: feminine, stylish, and adult. A series of meetings were held between Mr. Nakazato and the hotel team, starting from the rough sketches stage, to the fitting of provisional designs, up to the final delivery, always working toward creating a final uniform that combines both functionality and design.
“The impression I had when I first visited the Park Hotel Tokyo was that it looked like an art gallery up in the skies of Tokyo. I created my designs to match the hotel spaces dotted around with artworks from various artists, being careful to select the right color and texture for the material, and focusing on straight lines,” explains Mr. Nakazato.
As they continue to follow their corporate philosophy of “Promoting the spirit of Japanese omotenashi hospitality,” and in order to respond to the needs of their increasing number of overseas customers, the Park Hotel Tokyo plans to perfect all its services, both in the physical aspects and the human aspects of the business. Every member of the hotel staff welcomes customers while aiming to be at the forefront of Japanese omotenashi hospitality. Going forward they will all continue to work as one team, striving to make every possible effort to help its customers experience Japan’s sense of beauty during their stay at the Park Hotel Tokyo.
Designer Profile YUIMA NAKAZATO
1985 Born in Tokyo. Entered the Royal Academy of Fine Arts Antwerp after graduating high school.
|2008||Nakazato was the youngest Japanese to graduate from the Fashion Department Master’s Course of the world-renowned fashion school, Royal Academy of Fine Arts Antwerp. Awarded the Innovation Award by Ann Demeulemeester of the Antwerp Six for his Master’s Course graduation collection.|
|Participated and won awards at Diesel sponsored, International Talent Support (ITS) Fashion Competition held in Italy, one of the two largest fashion contests in the world, in both 2008 and 2009. Shoe designs created during his study at the Royal Academy were put into the Antwerp Mode Museum (MoMu) for permanent preservation.|
|In recent years, Nakazato has designed costumes for female vocalist Fergie, during The Black Eyed Peas World Tour and Lady Gaga during a visit in Japan. Domestically, his costumes were used in promotional videos and Japan concert tours for EXILE and Sandaime J Soul Brothers from EXILE TRIBE.|
|2010||Presented menswear runway show in Tokyo’s Yoyogi National Gymnasium.|
|Named a future talent in the “Best Dress-up” category by Nicola Formichetti in US V MAGAZINE.|
|2012||Chosen for Mercedes-Benz Presents Designer and presented the Mercedes-Benz Fashion Week Tokyo opening show|
|2013||Collaborated with US 3D printer manufacturer, Stratasys Ltd., utilizing the latest in technology in his product designs.|
|2014||Appointed as creative director for costumes for the live action film, Lupin the Third, directed by Ryuhei Kitamura. Held Lupin the Third Costume Exhibition, sponsored by ITOCHU Corporation.|